The success of the Bug Zapper has been most due to the great word-of-mouth/viral potential that the product carries. Your friends see you using it on your weekend camping trip and they want to know where you got the totally cool gizmo and you point to the web address situated where all can see at the top of the racket.

Recently, our supplier informed us that he had been forced to remove the web address because some of the retail stores that were stocking the product were not happy selling something with our web address on. Fair enough, but still a huge blow to our marketing. We are now investigating web address labels which we will then have to manually stick on each racket - a mission, but well worth the effort.

A web address on your product can make all the difference to your marketing - it's so incredibly simple and can be so effective.

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