7
Feb 07
Feb 07
The size of e-commerce in South Africa
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Mike Stopforth was at an Online Industry Summit recently, and quotes Arthur Goldstuck (the South African internet guru) as saying that online retail in South Africa in 2007 is estimated at being worth R1 billion. We aim to turnover around R1 million this year on the various Live Alchemy sites (otherwise we go hungry), so this means we might represent 0.1% of the South African e-commerce industry. Put another way, that's R1 out of every R1,000 spent online in South Africa will need to be on one of our sites, otherwise it's back to flipping burgers for Shane and I. A fairly bold goal, with fairly ominous consequences for failure.
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Category : The Marketplace
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The figures I gave at the Summit were that online retail in SA had reached R688-million in 2006, and was expected to pass the R1-billion mark in 2008 (but definitely not this year). We can expect around 30-35% growth in 2007, so will reach the R900-million mark this year. But why not aim at 0.11%? If you don’t go for it, you won’t get it…
By the way, thanks for the guru title, but I decline - can’t find a guruish enough outfit anywhere, and don’t talk in a deep enough voice.
What are the exact demographics in the SA ecommerce market, are we talking about black, white or indians. And what are the percentages in ages 18-30, 30-45 and 45-60.
I wish we knew. I’m not sure that this level of detail even exists in SA. Try these guys: http://www.theworx.biz/who.htm