Yesterday I set up a few Google Alerts to monitor anything that was written on the web with phrases like “Live Alchemy”, “Ideate” and “Yuppie Chef”. The buzz at the moment seems to be around a book by Michael Levy called “The Joys of Live Alchemy“. Unfortunately the book is not about how wonderful it is to work here, or to deal with our businesses. The opening sentence is “Everything relates to nothing…” It looks a bit over my head.

We tried our best to come up with name that wouldn’t be confused with other companies, and obviously the .com needed to be available. I didn’t think to search Amazon for book titles. For more tips on naming a company, have a look at this post on Ideate.

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