Archive for May, 2007

Yesterday in a moment of desperation at the lack of coolness in our office, we put together this little home video:

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You can make a difference! Head over to YuppieChef.co.za for some seriously cool kitchen tools.

The Live Alchemy partners dream about having a bright-spark to help them with the daily runnings of the company. We decided to plot out what that person's role and skills would be. Please note that this does not constitute an employment advertisement, but if you would like to encourage us to create the position, send a proposal to work @ livealchemy.com.

Content population on our sites

Bookkeeping and accounting

Bright-spark profiler

Marketing interest/background
Young at heart with creative edge
Aware of current internet and marketing trends. ie. must know what a blog is
Has bought something online

We've just had some "I'm a Yuppie Chef" button badges printed up, as part of our marketing efforts for www.yuppiechef.com. If you want one of these limited edition badges, you'll find them at The Good Food and Wine Show in Cape Town, 24-27 May at the CTICC. See you there.

I recently stumbled across this tool:
http://www.glyphius.com/

Do you think it's possible for a computer program to turn you into a better copywriter? I'm guessing this would be most relevant to creating good Google Adwords ads, but I’ve read stuff which suggests it's useful for blog titles, website copy, e-mail subjects etc.

A blogger I read did a bit of an experiment here:
http://www.artofmoney.org/blog/glyphius-and-the-tag-line-redux/

It's not cheap, but if it works it would definitely be worth it. My cynical side is telling me it's just snake-oil or it only works for certain products/ads, but is it worth taking up their money-back-guaranteed trial offer?

Here are two ads that we have been running on Google Adwords. Guess which one receives more clicks:

The ad on the left has been viewed 125 times, and nobody has clicked on it. The ad on the right has been viewed 73 times, and 4 people have clicked on it. The only difference is in the URL at the bottom - one displays YuppieChef.com, and one displays YuppieChef.co.za (both addresses go to the same place).

200 people is not a huge test-group, but if the trend continues it raises an interesting question about what our branding and marketing strategy should be. Until now we have been pushing the .com version of YuppieChef because we feel it looks more professional and allows us to expand internationally in time. However, for now our market is entirely South African, and this little test seems to suggest that South Africans would rather visit a .co.za website if they are looking for stuff to buy. Perhaps they have been disappointed too many times after looking at a lovely international website and then finding that delivery to South Africa is not available or too expensive.

Changing the address on a Google advert is easy enough, but what about when we print vouchers, business cards and vehicle signage? Perhaps the same rules don't apply - if you see YuppieChef.com on a vehicle driving down Long Street in Cape Town, would you presume that the site has South African delivery?

The team at Chef'n sent us a wicked package of goodies to try out, including some of their latest products that haven't even hit the SA stores yet. Thank you Chef'n!

We recently added the Chef'n range to YuppieChef…go check it out.