May 07
Can computers write good copy?
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I recently stumbled across this tool:
http://www.glyphius.com/
Do you think it's possible for a computer program to turn you into a better copywriter? I'm guessing this would be most relevant to creating good Google Adwords ads, but I’ve read stuff which suggests it's useful for blog titles, website copy, e-mail subjects etc.
A blogger I read did a bit of an experiment here:
http://www.artofmoney.org/blog/glyphius-and-the-tag-line-redux/
It's not cheap, but if it works it would definitely be worth it. My cynical side is telling me it's just snake-oil or it only works for certain products/ads, but is it worth taking up their money-back-guaranteed trial offer?
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Snake oil. The ad for glyphius itself, for instance, has very bad copy and no design. Doesn’t come across as trustworthy at all.
True, but perhaps it works? We can’t really tell unless we see their conversion rates.
This is one of the annoying things about retail, which you’ll find in Verimark and anything inspired by Corey Rudel - it looks gaudy and sounds cheesy, but somehow it works.
Perhaps us hardcore developers/designers need to drop our beautiful flowing sentences and rounded corners and humbly take a page from their books?
Thanks for the link. The best way to think of Glyphius, is as a copywriting ‘coach’ rather than whether it works or not. It isn’t an application that spits out high sales copy, but it allows you have get numerical feedback about tweaks that you are making.
For example the title of this post:
“Can computers write good copy?â€? - Score: 110 (Glyhpius tells me that the word “write” has a -18 score)
With some tweaking:
“Can a computer fix your copywriting?” - Score: 155
Now I spent about 20 seconds on this and it can be addictive trying to improve the score, but the beauty is that you don’t have to just “believe” that Glyhpius works, you could take the two version and split test them, then you’ll know whether Glyphius is valuable or not. Personally, I use it on every blog post, as well as my sales pages and AdWords ads.
Yes, it works in a number of ways.
My favorite is predicting split testing results on copy. It’s right 7 of 8 times.