4
Jul 07
Jul 07
Have a look at this article and spoof video here:
http://www.getelastic.com/ecommerce-video-checkout-personal-information/
As we’ve said before, reducing the hurdles during the checkout process is crucial to serving customers well, and showing the total price (including delivery) as early on as possible is a good idea.
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Category : Website Technology
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I’m in the service business–that is I’m a health counselor. I generally don’t disclose my rates until I complete an initial consultation with a potential client. In that scenario (I will be getting a domain name/new website within the next few months); and being that I have a degree in business and I know exactly why showing price early works–how do you suggest I proceed, given that my business is a service and I’m not necessarily selling anything online other than enticing people to get in the door? What would be best? Do you think I’m missing out on clients by not advertising price? If I advertise price do you think that would actually filter out potential clients who would balk after the initial consultation (although this is where I do my major selling, has worked pretty well so far). Suggestions, thoughts?
Hi Lauren
I wouldn’t be too hasty to apply lessons learnt from retail (online or offline) to a services-based company, like counselling. On a retail website we don’t have face-to-face contact with customers, so the rules are quite different. They are free to leave our “store” with the click of a button.
In your case I would suggest telling clients your rates in a face-to-face context. In that way you can address any price concerns and justify what you charge. If you advertise your rates ahead of time you might not get the chance to explain yourself.
Of course, just my opinion!
Andrew