Most gurus and books will tell you that repeat customers are more important than trying to gain new customers. They've already proved that they want to buy from you, and there is generally less customer service interaction because they've experienced the process once. Amazon have hatched a way to facilitate this with items like coffee pods, razor blades and washing powder. When you buy this type of product you are presented with the option to have Amazon deliver the same item at regular intervals. Convenient for the customer, and oh so profitable for Amazon.

This model works quite well for flags, which need to be replaced every year or so due to bad weather. We'll add it to the development wish-list.

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