Jul 07
The power of PR?
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In the attached graph the green line is our traffic on Yuppiechef from 9th to 15th of July (ie 2 weeks ago), and the blue line is traffic from 16th to 22nd July (ie last week). In both weeks traffic dips towards the weekend, but otherwise the figures are pretty similar.
The odd thing is that last Friday (the third blue dot from the right) there was a large article in Die Burger punting our site and our products. Very exciting at the time, but apparently completely useless?
Well, we're still hopeful. We assume that at least a few people read the piece, and the next time they come across our site or a Yuppiechef advert the sense of familiarity that they have with our brand will help them in the buying process. As Fred says, branding is about consistency and pervasiveness, so any media coverage helps in the "pervasive" department.
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That Fred says a lot doesn’t he? I hear he’s a pretty smart guy.
Maybe the wrong target market? Don’t laugh, but I was thinking more Mail and Guardian if you are going to do newspapers - professionals and the likes?
We’ll take whatever publicity we can take if it’s free! Die Burger contacted us, so we answered their questions. If we were pushing for a release somewhere, we would have to put more thought into issues like target market.
PR can seem completely pointless sometimes, but when something does get publsihed, and you get the recognition, and the phonecalls, you know it has done something. Even if it doesn’t convert into sales straight away, raising awareness is great too. Try reader offers - the newspapers love them. It costs them nothing and the incentive of a prize, even if it’s small, drives people to your site - especially if it’s something they are interested in! Great way to get email addresses too!