Amazon.com are busy rolling out a new design. Get a taste here.

This will create an interesting trend in site design. Everyone has been copying Amazon’s tabbed-navigation; now watch how they will all change to match this new-look left-hand navigation.

Also fun to think that the old Amazon look was “scientifically proven” to lead to the most conversions. Does this mean they were wrong, and a better solution eluded them all this time?

Or perhaps they really are on to a new trend, and we would be wise to follow their lead. After all, surely the world only needs one way of navigating an e-commerce site. We are used to following the Windows way of navigating desktop applications ("File Edit View" along the top, then some icons underneath, Ctrl-C always copies, etc), even though many different companies produce software. Shouldn't the same apply to websites?

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